To choose an existing luxury brand and create a digital experience for that brand.
I chose an indian brand, Calonge. This brand owns a very strong heritage which makes it exclusive. My idea is to focus and to emphasise the story behind the production and also about their artisans and their craftsmanship.
CLIENT / SCHOOL / COURSE / ROLE
Calonge / SPD / Digital Art Direction / Ideation & Design
TYPE - Web Design
When the user clicks the “open bag” button, a video is played, where it shows an hand opening the bag and explaining the features and the characteristics of the handcrafted bag and there is also an audio feature that can be turned on which will help in complementing the video.
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